|
Culture. Community. Connected.
|
About Us
Exciting changes have come to Urban St. Magazine.
We are expanding our coverage to include the lakeshore communities of Grand Haven/Spring Lake and Saugatuck/Douglas to give you and our community even more of what it loves about our exclusive, timely features on business and civic news, interesting people and events, fascinating history and unique foods and recipes from along the lakeshore.
Now in our fifth year, Urban St. has become a favorite magazine for thousands of readers along the lakeshore. Urban St. has loyal followers that keep our magazine for weeks and even months, not just days!
And, it’s not just the stories and special features that
keep people reading Urban St. We’re happy to brag that many of our readers tell us they go through the magazine from cover-to-cover. They love the colorful and interesting ads. Proving that advertisements are an exciting part of the Urban St. experience that is designed to highlight our great area and the local businesses of our communities.
Urban St. is part of Four Color Inc., an independent, locally family-owned business providing an exceptional alternative media source for the community and visitors to the area. We are also a member and strong supporter of the Lakeshore Independence Business Alliance (LIBA) that encourages our community to support independently-owned local businesses.
What our readers are saying about us...
“I always look forward to your magazine. It is classy and full of good information about Holland. What a beautiful way to introduce Holland...Everyone I know looks forward to each edition. I’ve mentioned to the retailers how much I like their ads/stories in Urban St. One said they’ve had to cut down on advertising but will continue to advertise in Urban St. What a compliment to your publication.”
Diane Wolgemuth,
Holland
...I love Urban St. I like what is says about us and what I think it’s doing for us. I pick up and read every edition.
Al McGeehan
Former Mayor, City of Holland
Urban St. is a local family-owned business providing an exceptional alternative media resource. Our first issue was published and distributed via direct mail to 30,000 Holland residents October 2005.
|
Why advertise with Urban St. Magazine?
|
Great Lakeshore content!
Urban St. has become a reading staple for the greater Holland community for nearly five years. And now, we are expanding to include our neighboring communities of Grand Haven/Spring Lake and Saugatuck/Douglas. Readers and advertisers will also enjoy our newly featured supplement, Her Lakeshore. Her Lakeshore will focus on lakeshore businesses and information about subjects like event planning, holiday shopping, home & garden, fashion, parenting, schools, health & wellness and more. Urban St.will continue to focus on local community news, personalities, history, food, arts and culture, events and more. Additional content will focus on the downtowns of each community, featuring events, local shops and eateries. Expanding our content and coverage area along the lakeshore will attract additional readers, which means more exposure for you!
The best part for advertisers is that Urban St. and Her Lakeshore ad rates continue to be affordable and offer you more flexibility for your advertising dollars. Just compare the cost of a full-color ad in Urban St. and Her Lakeshore to the huge cost of newspaper advertising, and you’ll see the tremendous value we offer our advertisers.
The source for community information
The lakeshore area has a lot going on – in business, entertainment and events. Urban St. and Her Lakeshore are committed to being the source for people to get the 411 on what’s happening, providing valuable information on:
- What is happening in the shoreline downtowns.
- Special reports on issues facing lakeshore communities.
- Insider tidbits on entertainment and events around the lakeshore communities so that people can make the most out of their experiences.
- Spotlight features on familiar faces seen in the community, you see but may not know.
In every issue, we’ll continue to use colorful images to present the information people need and want.
Our issues will include special sections and editions to provide readers with more content and advertisers with additional opportunities to be seen. In the future, look for special focuses on:
- Home and Garden
- Green Living
- Local Business on the Lakeshore
- Retail and Beauty/Fashion
- Health and Wellness
- Holiday Shopping and more...
Give us a call today to get started on an advertising plan to help grow your business with Urban St. and Her Lakeshore, 616-283-8247.
|
|
Target Market/Demographic
Urban St. Magazine has expanded its readership to more than 33,000 readers and is delivered six times a year directly to locally owned retailers, coffee/espresso shops, beauty salons/spas, restaurants, dry cleaners, hospital/medical offices and hotels/B&B’s for pick-up in lakeshore communities of Holland/Zeeland, Grand Haven/Spring Lake and Saugatuck/Douglas. Each issue is printed and delivered to nearly 400 locations. Our target audience is females and males ages 25-65 with household incomes of $60,000 and above. Urban St. readers are educated, quality conscious consumers who support small businesses and local retailers and services. A typical reader either lives in a lakeshore community or visits the lakeshore area frequently, thereby shopping in these communities, using local ads for information and supporting local businesses.
Urban St. is proud to recognize that we have well over a 95% pick up rate for our publication.
|
| |
To advertise contact Tommy DeVries: 616-283-8247 or email: 411 at urbanstmagazine.com
|
